Phishing Scams, Standuprov, Free Ferry Rides and the Rest of the Week’s Top Partner Posts

Warmer weather and wedding season are officially here! Get the scoop on what to buy the bride to be in your life and where to head for free this weekend for some fun in the sun. More content from our partners include a new comedy combination, lessons on selling your startup story, and what a casino will mean for Everett, MA. Read all of last week’s top posts from BostInno’s partners here.

Speak: Comedian Jeff Dye Talks Stand-up and Improv
Catch an inside look on the different types of comedy on TV these days from an MTV staple Jeff Dye as he talks with Improv Asylum about their newly debuted Standuprov.

Pret’s Loyalty Scheme Does Not Trump Fair Rewards Based On Insight
Will random-act-of-kindness-style customer rewards result in overt customer self-promotion and a loss of long time customer loyalty or will it light up Twitter with the stuff of marketers’ dreams? Getdunnhumby’s perspective here.

How to Tell Your Startup’s Story: 6 Tips from the Media Experts
Gesmer Updegrove LLP covers the SheStarts event where members of the media taught local entrepreneurs how to best package and tell a compelling startup story. Get the top 6 takeaways from the insightful panel.

What a Casino Would Mean for the City of Everett
With two casinos on the way for Massachusetts set to create jobs and boost the local economy, JM Electrical takes a closer look on how Everett will be affected from energy efficient infrastructure to putting many residents back to work.

Why Content Today Demands Social Data to Back It Up
Ever wonder why your business would spend money on a social media data tool? Crimson Hexagonpoints out why all businesses should be harnessing the power of social media the best they can.

The Boston Harbor Islands Open May 9th with FREE FERRY DAY!
This Saturday Boston Harbor Island Alliance is partnering with the Massachusetts Department of Conservation and Recreation to offer free trips to Georges Island. Take the ride to explore the historical island and soak up some great views and Vitamin D.

Sophisticated Phishing Scams Still Tricking Employees
Don’t fall for tricky phishing scam emails with EiQ Network’s insight on the most common ways employees can be misled and in what departments are usually targeted.

The Wedding Wish List: 5 Picks from a Bride-to-Be
Wedding season is in full effect and a unique and impressive gift is sometimes an afterthought in the midst of navigating weekend travel and outfit coordination. has some easy ideas to make sure you’ve done your duty, they even have a dedicated wedding boutique for one-stop wedding season shopping.

A Seismic Perspective: 5 Questions for Inside Sales Manager Sean Ryan
In the latest installation of this series an Inside Sales Manager discusses his transition to Seismicwhat he has in mind for the future of his career with them, or NASCAR.

It Takes a Village: Creating a Customer-Centric Culture that Works
Akamai Technologies talks customer programs and the people who interact with them. Read about how gathering data helps your company to best interact with your customers and how that fuels the cycle of product development.

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